Car Dealer Insider May 15, 2009
Short URL:
 
Bookmark and Share
Recently Viewed
(none yet)

Car Dealer Insider May 15, 2009

The worst is over - Start thinking like your (future) customers and protect your online reputation

$12.95 - 5 pages
The document is delivered immediately, online, DRM-free, personalized, PDF format

The worst is over - Start thinking like your (future) customers and protect your online reputation

In the last year or so, most of us have had all the bad news about auto retailing that we can take. But the most reliable indicators now show that the worst is behind us and that pent up demand for new vehicles will soon be bringing new customers into dealer showrooms. The business, nonetheless, and the customer base are changing and dealers who hope to capitalize on the turnaround would be well advised to start thinking like their prospective new customers.

In the last year or so, most of us have had all the bad news about auto retailing that we can take. But the most reliable indicators now show that the worst is behind us and that pent up demand for new vehicles will soon be bringing new customers into dealer showrooms. The business, nonetheless, and the customer base are changing and dealers who hope to capitalize on the turnaround would be well advised to start thinking like their prospective new customers.

Isn't that a scary thought? For those of us who are just now figuring out how to use Facebook and Twitter, it sure is. And what's scarier, no sooner will we figure out Facebook and Twitter when the market will decide that those marketing outlets are passé, too commercial, and move on to something even more "out there."

According to a recent article in Time magazine, Facebook is still adding 150,000 new users daily (three times faster than the growth of MySpace, which came and went so fast we missed it.) Facebook was founded by a kid named Mark Zuckenberg in his Harvard dorm room. He was 23 years old when he rejected... (279 of 1115 words)

Also in this Issue:

  • Multi-point inspection program gets results (615 words)
  • Trend Spotting (290 words)
Tags

dealersedge  

;